Secret Sauce of Book Marketing Review, Bonus - how to create a real desire to own your books, and how to get people to click the buy button

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Secret Sauce of Book Marketing

Secret Sauce of Book Marketing Review, Bonus – how to create a real desire to own your books, and how to get people to click the buy button

Secret Sauce of Book Marketing Review, Bonus – how to create a real desire to own your books, and how to get people to click the buy button – There are two reasons why your books are not selling as well as they could be: people don’t know they exist, or your book description is failing to convince people to hit the buy button. This training addresses how to create a real desire to own your books, and how to get people to click the buy button.

If we can nail down JUST ONE REASON why book authors fail to sell books, it will come down to embarrassingly-sad book descriptions.

There are actually two reasons: poorly-planned book descriptions, and lack of proper promotion.

The key for generating more sales — for fiction and nonfiction authors — is to pull readers into the story that will be told, on a very emotional level…

When authors are successful at creating the emotional-bond between the reader and the books, sales will improve.

I have used plenty of examples in this nearly two hour video [transcripts are available], to demonstrate to authors how to lay out the bait for their fiction and nonfiction books in social media, and how to set the hook with the book descriptions on Amazon, in such a way that it almost forces readers to click the buy button for the book.

I break it down for both fiction authors and nonfiction authors, with plenty of examples on how to work with both types of books.

A lot of time is given to what works and does not work in social media and on the actual book descriptions.

The book description needs to be written first, and with a book description in hand, the social media posts are usually just copy-and-paste.

In fact, if truth be told, a lot of the actual book description might be copy-and-pasted from the actual book… The author just needs to know “what to copy”…

Inside the training, I talk a lot about human psychology, sales psychology, “why people buy”, and how to influence the purchase decision.

Then, I build a strong case for the techniques that I use to create fiction and nonfiction book descriptions.

Fiction readers want to be entertained.

Nonfiction readers want people to help them solve their problems.

Both types of books rely heavily on the emotional connection with the reader to actually generate the book sale.

Fiction readers need to be led to the point where they have real empathy for the characters in the story, so that they will feel a real need to know what happens to those characters.

Nonfiction readers need to acknowledge they have a problem, feel the pain of not fixing that problem, and believe that the author can help them appropriately address the problem, and hopefully eliminate the problem from their lives once and for all.

I demonstrate how to accomplish both goals within this training, with plenty of foundational materials and examples, with the goal being to help the author create really powerful and effective book descriptions that very nearly guarantee the sale of their books.

Secret Sauce of Book Marketing Review, Bonus – how to create a real desire to own your books, and how to get people to click the buy button

Book Marketing, Book Promotion, book selling, book titles, book titles that sell, bookselling, Secret Sauce of Book Marketing, titling your book
http://www.marketingsharks.com/2018/02/28/secret-sauce-of-book-marketing/